Social Media Strategy for Dr. Carrie Olson and Denver Public Schools
The goal of organic social media content for Dr. Carrie Olson was to establish her presence on Facebook and Instagram and increase awareness about resources available for families, students, and teachers in Denver Public Schools.
Instagram Post: Free College Application Days
Instagram Post: Reunited West Campus
Instagram Post: 40 Years at DPS
Social Media Strategy for Colorado Human Trafficking Council
I crafted social media content and ads for the Colorado Human Trafficking Council to increase awareness of resources available for survivors of human trafficking via Colorado's Human Trafficking Hotline.
Colorado Human Trafficking Council was awarded a Heartland Emmy for their public awareness campaign communicating facts and correcting disinformation about human trafficking. I worked diligently to create content optimized for social that maintained the important, nuanced messaging of this campaign.
Social Media Strategy for Shea Homes
The goal of my work with the homebuilder Shea Homes and their Colorado home communities The Canyons, Solstice, and Stepping Stone was to build brand awareness and increase leads, engagement, and web clicks via social media content and ads.
While I managed Shea Homes Colorado, their Facebook page followers increased from 11k to 24k fans. My web clicks campaigns for this client drove 20k link clicks at a competitive cost-per-click of 19 cents.
Through my extensive work for this client, I honed my skills in driving demand through the creation of engaging lifestyle and promotional content that seamlessly embodies the company's brand voice. This work experience also developed my cross-functional collaboration skills, as I worked closely to edit content based on feedback from editors, marketing directors, and the client's legal team.
Social Media Strategy for Black Tie Ski Rentals
The goal of my work with Black Tie Ski Rentals was to increase brand awareness and Facebook fans.
During my tenure, their Facebook page added 127.71% more fans.
Social Media Ad Copy
Marketing Podcast Research
As a marketing assistant at Bright Planning, I assisted with research and promotion for the Bright Planning Marketing Podcast. Listen here.